The Best Platforms to Sell Handmade Stone Bracelets and Jewelry

Selling handmade products, especially unique stone bracelets and jewelry, has become easier with a variety of online platforms designed for artisans and creators. Whether you’re just starting or aiming to expand, choosing the right platform can help you reach a broader audience and elevate your brand. Here’s a look at the best platforms for selling handmade jewelry, focusing on factors like audience reach, fees, ease of use, and product type.

1. Etsy

Why It’s Popular: Etsy is one of the top platforms for selling handmade goods, with a large community of buyers actively seeking unique, artisan items. It’s an excellent choice for selling stone bracelets and jewelry.

Key Features:

• Ease of Use: Etsy offers a user-friendly interface for setting up your shop and listing products.
• Built-In Audience: With millions of users searching for handmade and vintage items, Etsy provides direct access to potential customers.
• Search Optimization: Etsy’s powerful search feature and SEO options help your products get discovered.

Fees: Etsy charges a small listing fee (around $0.20 per item) and a 6.5% transaction fee plus payment processing fees.

Best For: Sellers of handmade jewelry, home décor, and gifts looking for a large, engaged audience.

2. Shopify

Why It’s Popular: Shopify is a customizable eCommerce platform that allows you to create your own online store. It’s ideal for artisans who want a professional brand presence, especially for jewelry businesses that need a customized look.

Key Features:

• Full Control: Create a store that reflects your brand identity with custom themes and add-on plugins.
• Multi-Channel Sales: Shopify integrates with social media, Amazon, and eBay, helping you expand your reach.
• Scalability: Offers various pricing plans and tools to grow with your business.

Fees: Monthly plans start at $29, plus transaction fees if using third-party payment processors.

Best For: Artisans looking to establish a dedicated, customizable store and scale their jewelry business.

3. Amazon Handmade

Why It’s Popular: Amazon Handmade connects artisans with Amazon’s large global audience. It’s an excellent choice if you want exposure for handmade stone jewelry with the benefits of Amazon’s fulfillment services.

Key Features:

• Global Reach: Access millions of potential customers worldwide.
• Prime Shipping: Sellers using Amazon’s Fulfillment service can offer Prime shipping, which attracts more buyers.
• Trustworthy Platform: Amazon’s reputation for reliable service and shipping adds credibility.

Fees: No listing fees, but a 15% referral fee per sale. The $39.99 monthly professional seller fee may be waived for Handmade sellers.

Best For: Sellers looking for extensive exposure and those wanting to leverage Amazon’s fulfillment options.

4. Big Cartel

Why It’s Popular: Big Cartel is a straightforward, affordable platform ideal for artists and small-scale artisans. It’s a great choice if you want a simple, minimalistic shop for handmade jewelry without the complexity of larger platforms.

Key Features:

• Affordability: Free plans are available for up to five products, making it perfect for beginners.
• Easy Setup: It’s user-friendly and does not require prior eCommerce experience.
• Customization: Big Cartel offers customizable themes for branding, though less extensive than Shopify.

Fees: Free for up to five products; paid plans start at $9.99 per month.

Best For: Small-scale artisans looking for a low-cost, simple platform with minimal setup.

5. Folksy

Why It’s Popular: Folksy is a UK-based marketplace focused on handmade goods, perfect for British artisans aiming to sell locally. It provides a supportive community-oriented environment, making it great for unique jewelry.

Key Features:

• Local Audience: Focuses on UK-based buyers and sellers, ideal for artisans targeting the UK market.
• Supportive Community: Folksy prioritizes independent makers and the value of handmade products.
• Simple Interface: Folksy’s interface is easy to navigate, making it beginner-friendly.

Fees: £0.15 listing fee, 6% commission, plus payment processing fees. There’s also a “Folksy Plus” plan for unlimited listings at £5 per month.

Best For: UK-based artisans interested in selling handmade products within a local marketplace.

6. Zibbet

Why It’s Popular: Zibbet allows artisans to manage multiple storefronts from one place. You can sell on Zibbet’s own marketplace while also syncing listings to Etsy, eBay, and other platforms.

Key Features:

• Multi-Channel Management: Integrate with Etsy, eBay, and other platforms to manage all listings from a central dashboard.
• Low Fees: Zibbet has a simple pricing model, with no listing or transaction fees on its marketplace.
• Customizable Store: Zibbet offers a clean, customizable layout to showcase your brand.

Fees: $5 per month for each sales channel you use (e.g., Etsy, eBay, Zibbet Marketplace), with no extra transaction fees on its marketplace.

Best For: Artisans wanting to sell on multiple platforms while managing inventory centrally.

7. Madeit

Why It’s Popular: Madeit is Australia’s largest handmade marketplace, perfect for Australian artisans selling crafts like stone jewelry. Similar to Folksy, Madeit has a strong local focus, ideal for connecting with buyers who appreciate Australian-made goods.

Key Features:

• Local Market Focus: Tailored for Australian artisans and shoppers, providing a more localized experience.
• Support for Small Makers: Offers tools and support for artisans at all stages.
• Curated Marketplace: Emphasizes quality and uniqueness, helping your products stand out.

Fees: Starts at AUD $5 per month with a 4% commission on sales.

Best For: Australian artisans looking for a supportive marketplace with a focus on Australian craftsmanship.

Conclusion

The right platform for your handmade jewelry business depends on your goals, target audience, and the level of control you want over your shop. From large marketplaces like Etsy and Amazon Handmade to customizable platforms like Shopify, each platform has unique advantages for artisans selling stone bracelets and handcrafted jewelry.

Selecting the best platform for your business can enhance your reach, build your brand, and turn your passion into a successful online venture.